The concept of everyday beauty was one of the starting points for developing ARKET as well as a major influence on the Nordic modernist movement in the mid-20th century. Formulated in 1919 by Swedish art historian Gregor Paulsson, ‘More beautiful everyday things’ became the slogan for a new democratic approach that aimed to bridge the worlds of arts, crafts and functional form to produce affordable and widely accessible items for everyday use.
With special attention to sustainable practices, Arket continues to build on the Nordic tradition of functional beauty. The brand collections are carefully made to leave a lighter footprint and intended to be used and loved for a long time.
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