Is Sustainable Fashion Overpriced: Reality or Perception
After conducting some market research we found out that price is a primary reason for buyers choosing to shop at less-responsible high street or e-comms brands rather than sustainable labels. We want to show you that buying responsibly doesn’t have to take a toll on your pocket. Rental and second-hand clothing is a sure way to stick to…
Share
Helsinki Fashion Week’s Virtual Extravaganza
2020 has seen the traditional fashion week be completely reimagined. With digital fashion weeks becoming the norm, last week we took a visit to Helsinki Fashion Week’s Digital Village and watched the incredible sustainable fashion and 3D design on offer.
Share
Waste Not Want Not: Recycled Jewellery
Fast-fashion has created a disposable culture that doesn’t fully appreciate clothes or accessories anymore. The increasing demand placed on suppliers brings with it an increasing demand on the environment, with mining devastating to the planet. By becoming a conscious jewellery wearer you’re not only saving the planet, but are also buying…
Share
Creating Amongst Chaos: The Making Of A Brand
Creating a brand on your own, with limited resources, amidst local and global challenges, with a steadfast commitment to sustainability, is a daunting task. But not impossible. It was equal parts risky and rewarding and I would do it all over again in a heartbeat. Establishing Freya Hats has been a journey of self-discovery and creative…
Share
Seasonless Fashion: A New Era For The Fashion Industry
A much-needed reset of the fashion industry is something that has been highlighted during this unusual time of 2020. And whilst we have previously discussed the jump to digital fashion weeks, virtual fashion, and the effects on traditions like street style, it seems that another tradition of the industry has come under scrutiny – the…
Share
Which Generation Is The Most Eco-Conscious?
In recent years, just like the eco gender gap, there has become an eco-generational divide. Unlike the eco gender gap, which has became a modern day feminist issue, it isn’t unanimously one-sided. Between the three main generations that make up the world population, the general consensus shows that Millennials, Gen-Xers and Baby Boomers…
Share
The Future of TikTok And Sustainable Fashion
With an increase in sustainable fashion content on TikTok, we spoke with sustainable creators about the future of TikTok and sustainable fashion.
Share
A Guide To Being A Mindful Fashion Lover
To celebrate International Climate Change Day, we have put together a simple guide on how to be conscious of climate change when you hit the shops.
Share
Positive Fashion At London’s First Digital Fashion Week
In our review of London’s first digital Fashion Week, we take a look at some of the best positive fashion designers and explore how the format inspired conversations of change and sustainability in the industry.
Share
The Evolution Of Digital Fashion And The Impact On Sustainability
Once described as idealistic, digital fashion has since evolved from possible to inevitable to official. In the advent of 2020, switching from the physical to digital mindset has never held such prevalence, for both the brand and the consumer. Enforced by Covid-19, businesses have exploited the digital experiments of 2019, graduating from…
Share
Why Should We Choose Local Businesses?
Economic success and eco-consciousness have long been thought incompatible. But, thriving local industry suggests otherwise. Small-scale production and local supply chains cut emissions from global shipping and reduce waste from mass over-production, whilst supporting local manufacturers and boosting sub-economies. In the UK alone, small…
Share
A Sustainable Future For Street Style
As fashion weeks across the world go digital and the industry begins to implement strategies for a necessary sustainable reset, we take a look at how street style will be affected by all this change and ask does street style have a sustainable future.
Share
The Start-Ups Reimagining The Future Of Fashion
This year’s European Social Innovation Competition has encouraged social innovators and entrepreneurs across Europe to develop innovations in technology and fashion to reimagine the future of fashion. Taking a look at some of the innovative semi-finalists, we explore how the competition is reimagining a more sustainable and inclusive future…
Share
Finding The Balance Between Fashion And Sustainability
One way or another, we are all connected to fashion. Whether that be a conscious effort in what we choose to wear each morning, or an everyday necessity. Either way, our clothing extends beyond how we choose to look each day, and there is so much more behind an outfit than a simple purchase.The fashion industry has countless environmental…
Share
Guide To Sustainable Fashion Certifications: What Do They All Mean?
After Fashion Revolution Week sustainability has been on everybody’s radar. But trying to educate yourself and understand certifications on brand’s websites can feel as though you’re trying to navigate a whole other language. So, let KeiSei be your digital translator and help you understand these important (albeit confusing) symbols.
Share
How Is COVID-19 Affecting Our Supply Chains?
We’ve seen the coronavirus pandemic shut down restaurants, airports and pretty much anywhere that’s not your own backyard. We’ve seen populations unite in clapping for our carers, communities gather to support their vulnerable and a veteran celebrate his 100th Birthday by raising £12 million for the NHS.Meanwhile, many industries are…
Share
5 Sustainable Fashion Documentaries That Inspire Change And Hope
If you are anything like me, you have been using your free time in lockdown getting through all of the films and television shows on streaming sites. Whilst I am a sucker for a good drama or feel-good film, I often find myself a little lost and bewildered by the sheer volume of content available to us.
In an effort to inspire your next…
Share
The Rise Of Transparency In The Fashion Industry
When we think of responsible and eco-friendly fashion the first word that undeniably comes to mind is sustainability. Sustainability has become a buzz word used by brands to emphasise that their products are good for the planet. And whilst it is certainly an important concept to understand and live by, there is another that is of equal…
Share
5 Sustainable Brands Helping In Times Of Need
We have spoken previously about the importance of supporting small sustainable brands during this difficult time. But, despite their current struggles, many independent fashion and beauty brands are giving back to their local communities and offering a range of fantastic initiatives to aid health services and the most vulnerable affected by…
Share
How To Help The Fashion Industry Up Its Game & Why
Life is fast-paced, so it comes as no surprise that fashion has the same flow. Rarely do we ever stop to think about what goes on behind the scenes, so let KeiSei be your guide and open your eyes to the truth behind your clothes.
Share