We aim to inspire our readers as well as educate on current issues we find to be important towards a
responsible future. Our content is easily digestible however thought provoking, and it comes from a positive place. Whether you want to avoid greenwashing or discover the art of slow fashion, we hope you find an ethical talk which you are passionate and enthusiastic about.
Intentional Shopping: How To Shop Mindfully On A High Street Budget
It is easy to assume that shopping mindfully and consciously means breaking the bank. However, paying a premium for your wardrobe doesn’t necessarily equate to sustainable shopping. But with the rise of online luxury shopping experiences, it’s not surprising that mindful shopping is often met with confusion. And, in the midst of a global pandemic, it’s easy for us to turn to online…
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Is a Minimalist Luxury Lifestyle Possible?
How many clothes do you actually own? To be honest, I can’t answer this question myself. On average we only wear about 20% of our clothes. At first this number seems really low, yet, when reflecting upon our dressing behaviour, we can probably all notice a pattern. In the last 15 years the consumption of clothing has risen by over 60%, and even more shockingly, we only tend to keep all…
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The Rental Revolution, Kate Halfpenny & Our Modern Fashion Conscience
First there was buying one-off outfits for a night out. Then came the vintage craze and the online peer-to-peer shopping boom. Now, the next trend in fashion is the rise of luxury rental – designer clothing and accessory brands, marketed at around 10% of the retail price – and a preference for sharing rather than hoarding. Carrie Bradshaw-esque wardrobes, although undeniably iconic, are…
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A Call For Inclusivity Within Eco Friendly Brands
Representation is an important part of every individual's life. It’s that voice in our heads that says “is this for someone like me?” before investing or buying into any vision or brand. It’s that desire to be seen, understood and accommodated for. Representation is community. It's the description or portrayal of someone or something in a particular way. But what representation isn’t is…
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How These Lingerie Brands Approach Sustainability
Making the decision of building a sustainable lingerie brand, as meaningful as it may be, is full of obstacles. But resourceful, committed designers are striving everyday to implement sustainability in their process. From fighting waste issues to chemical control, there are many aspects a brand can focus on to have a positive impact on people and the environment ! We therefore selected…
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Sustainable Wedding Fashion: A Guide To Guest Glamour
That’s right, wedding season has finally arrived! And despite the pandemic, procrastination – you may be the one feeling bold and sufficiently adventurous enough to gate-crash that overdue wedding celebration. Or, perhaps you're bound for a more intimate, family affair with just the nearest and dearest? No matter what gathering your destined for this summer, as the big day dawns, it’s a…
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Upcycling Fashion: 6 Brands Turning Scraps Into Stylish Pieces
We’ve heard about organic cotton, bamboo, and sourcing our clothes ethically. But what about recycling and repurposing materials that would otherwise go to waste? That’s where upcycled fashion comes in! We want to talk about some forward-thinking brands that create innovative, unique, new pieces from pre-loved fabric.
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Circular Consumerism: 4 Industry Insiders Weigh-In On Fashion’s Future
“The future of fashion is circular." said fashion designer and sustainable campaigner, Stella McCartney, in 2019. “It has to be.” Not shy of criticism, the fashion industry has hit a crossroad of sustainable and ethical significance; one which has been increasingly publicised in the last year. While our modern landscape has developed a new understanding of environmental necessity, the…
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London Fashion Week AW21: A New Agenda Of Opportunities
“It is essential to look at the future and the opportunity to change, collaborate and innovate” said British Fashion Council Chief Executive, Caroline Rush CBE in a pre-fashion week release. “It is what British fashion is known for.” The fashion week agenda for 2021 is known now as an avenue of flexibility, innovation and responsibility in our pandemic era. The stage? Anywhere and…
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Copenhagen Fashion Week Embraces Sustainability And Digital For AW21
Nearly a year into the pandemic, fashion weeks around the world continue to be finding new and exciting ways to present the latest collections. Following on from their hybrid iteration last summer, Copenhagen Fashion Week launched last week entirely on their impressive digital platform.
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Understanding Gender Neutral Fashion
The society and the fashion industry have been slow to break outdated gender roles and the binary concept of fashion while creating a space where clothes aren’t confined to a particular gender.
However, the idea of gender-neutral fashion or to not conform to gender stereotype with clothes is becoming mainstream. Young generations are trying to erase those gender-specific presumptions that…
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Can The Future Of Fashion Become Carbon Negative?
With the fashion industry being one of the most polluting industries in the world, more brands are starting to feel the pressure of becoming carbon negative. Is this something that can be achieved? The tension to mitigate our carbon offsets is growing at a substantial rate. With the adoption of the Paris Agreement, also know as the Paris Climate Accord, the goal is to limit global warming…
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How To Easily Care For Your Sustainable Sportswear
If you’re like me I’m sure you’ve set some goals for the new year. One of the most common resolutions or goals people set are fitness related goals. If we’re going to focus on becoming more active, we might as well do it with style! And as always, we don’t have to sacrifice our sustainable ethics to look nice while we work towards feeling nice. To maintain sustainability, we want to make…
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2020 Recap: The Positive Events To Remember
2020. It's been a year we won't forget. Life changing in fact. Along with the unforeseen challenges we faced on the daily, and the transformations we've gone through, I personally feel we have all learnt something from this year. Whether it gave us the opportunity to slow down, heal or learn to be humbly appreciative of what we have for example. It also became a time to which people became…
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Moors & Saints: Bridging Cultural Gaps With Jewellery
Jewellery is often considered the finishing touch on the perfect outfit. It's a way to make a stylish statement that's uniquely your own. While there's some truth to this, jewellery is much more than just an accessory. It's become a fragment of history, evolving over time and across civilisations. Not only can jewellery be an extension of who we are, but it can also allow us to reflect the…
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The Importance Of Supporting Social Enterprises
The pandemic has been tough on many businesses, and social enterprises have not been exempt from this hardship. You may or may not know that the pandemic has been financially straining on many sustainable fashion brands. Many have had to seek governmental assistance just to stay afloat during these times. So now more than ever, buying goods and investing in social enterprises is extremely…
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Buy Nothing Day VS Black Friday
Let’s play a quick game! Raise your hand if you’ve heard of Buy Nothing Day? Now keep your hand raised if you’ve ever celebrated this day? If your hand is still raised, you’ve not only impressed me but kind of proven my article title wrong! I could end the article right here but that wouldn't be fair on the majority of readers whose hands remained down. It’s only right to continue. So for…
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Nordgreen: Danish Minimalist Timepiece With Giving Back At Its Core
To celebrate Unblocktober, a month-long campaign surrounding everyday sustainable habits, we wanted to share with you a brand that we have just recently discovered here at KeiSei – Nordgreen. A Danish watchmaker brand, who are rooted in nature, have created a collection of sustainable watches that harness traditional Nordic character through beautiful, minimal design. With a focus on…
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How To Master The Art Of Slow Fashion (Our Top Tips)
Slow fashion is a term which has been coined in recent years, bringing awareness to the sustainability in the fashion industry. As the name suggests it is a direct opposition of fast fashion, bringing a slower pace to the industry. Unlike fast fashion brands, slow fashion brings attention to and focuses on environmental, ethical and animal impacts within the fashion world. With Slow…
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The African Brands Shaping A Sustainable Future
Often defined as parades of ingenuity and colour, the African clothing category is a vibrant branch of the fashion industry and yet, (amidst BLM and demands for social justice) only now is it being given the global attention it deserves. Seemingly ahead of the curve, African fashion designers like Abrima Erwiah and her brand Studio189 are pioneers of social change in Africa and beyond.…
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Sustainability And Diversity: The Importance Of Racial Equality
It's Black History Month. A time to come together and celebrate the achievements of influential black voices. As a white woman who feels strong about sustainable fashion, I have had to ask myself how I can educate and address the link between sustainability and racial equality. Not only for Black History Month, but for continuous and recognizable change for the months and years to follow.…
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Transform Your Wardrobe With A Sustainable Makeover
Like many of you, I love fashion. I love it even more when it is sustainable and doesn't come at a harmful cost. Building a sustainable wardrobe can often seem like a daunting and costly transition. It was for me at first, which is why I’ve put together a guide to giving your wardrobe a sustainable makeover.
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Why Is Organic Cotton Sexier?
Organic September is over, winter woollies and cosy cottons are filling up stores ready for the cold. Following last month’s campaign for the use of natural produce, let’s find out why exactly you should be buying organic cotton (and what products to buy) to keep you warm this winter. What exactly does it mean for something to be organic? Well, it means that farming processes need to…
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Celebrating Community At The ‘Atypical’ London Fashion Week
Following the continued social distancing measures in the UK, London Fashion Week presented its first hybrid 6-day extravaganza. While many designers chose to present their collections on the LFW digital platform, launched back in June, some designers and brands opted for intimate physical appointments too.
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Why Where Your Clothes Comes From Matters
When thinking about sustainable fashion, the focus tends to be on what the garments are made from or who made your clothes. We mindlessly add to basket without thinking about the wider impact of our clicks. But, as the fashion industry is more harmful than the airline industry, it’s something we should start considering as well. With climate change becoming an increasingly pressing issue…
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Come As You Are: Underwear That Celebrates You
Underwear is like water, or sleep. It’s something we pretty much need every day (there are always exceptions). It’s something you feel a bit more vulnerable without. And, sometimes, we forget how good it makes us feel. And underwear should make us feel good – comfortable, sexy, free, proud of our bodies. But often, we do not acknowledge the restricting ideals about our bodies and our…
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How Sustainable Is Vegan Leather?
Many of us are aware of the damage caused by animal leather – to people, to animals and to the environment. A massive study called Pulse of the Fashion Industry (published by Global Fashion Agenda and The Boston Consulting Group) evaluated the environmental impact of commonly used fashion materials, and found animal leather to be the worst when examined ‘cradle to grave’, above wool, silk,…
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Our Top Tips For Vintage Shopping
How good does it feel when someone asks you, ‘where is your jacket from?’ and you answer, ‘pre-loved Vintage!’. As 2020 approaches, it is exciting to see how once stigmatized vintage or second-hand shopping is becoming a new trend. It is estimated that every week the UK sends 11 million items to landfill. According to a new report, buying second hand saves 16.3M tons of CO2 per year. By…
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Copenhagen Fashion Week: A Hybrid Future For Fashion?
As the world adjusts to a new normal, fashion weeks have been forced to find new and exciting ways to present globally. One fashion capital that has embraced this new normal is, of course, Copenhagen. Opting to showcase both digitally and physically, Copenhagen Fashion Week is one of the first hybrid fashion weeks of the year.
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Made With Love By Natalia: Finding Raw Beauty In Simplicity
The last few months have made us realise how important it is to support small local businesses. During the pandemic, we’ve had to adapt and go back to basics. Focusing on simplicity and slowing down to match our new slower pace of life has proved fruitful. It has the potential to change the fashion industry for the better, one knot at a time in the case for some.
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Is Sustainable Fashion Overpriced: Reality Or Perception
After conducting some market research we found out that price is a primary reason for buyers choosing to shop at less-responsible high street or e-comms brands rather than sustainable labels. We want to show you that buying responsibly doesn’t have to take a toll on your pocket. Rental and second-hand clothing is a sure way to stick to a budget whilst being eco-conscious, but even for…
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Waste Not Want Not: Recycled Jewellery
Fast-fashion has created a disposable culture that doesn’t fully appreciate clothes or accessories anymore. The increasing demand placed on suppliers brings with it an increasing demand on the environment, with mining devastating to the planet. By becoming a conscious jewellery wearer you’re not only saving the planet, but are also buying pieces full of history that mean much more than any…
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Seasonless Fashion: A New Era For The Fashion Industry
A much-needed reset of the fashion industry is something that has been highlighted during this unusual time of 2020. And whilst we have previously discussed the jump to digital fashion weeks, virtual fashion, and the effects on traditions like street style, it seems that another tradition of the industry has come under scrutiny – the outdated fashion seasons.
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Which Generation Is The Most Eco-Conscious?
In recent years, just like the eco gender gap, there has become an eco-generational divide. Unlike the eco gender gap, which has became a modern day feminist issue, it isn’t unanimously one-sided. Between the three main generations that make up the world population, the general consensus shows that Millennials, Gen-Xers and Baby Boomers share a similar level of eco-consciousness. But…
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The Future of TikTok And Sustainable Fashion
With an increase in sustainable fashion content on TikTok, we spoke with sustainable creators about the future of TikTok and sustainable fashion.
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A Guide To Being A Mindful Fashion Lover
To celebrate International Climate Change Day, we have put together a simple guide on how to be conscious of climate change when you hit the shops.
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Positive Fashion At London’s First Digital Fashion Week
In our review of London’s first digital Fashion Week, we take a look at some of the best positive fashion designers and explore how the format inspired conversations of change and sustainability in the industry.
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The Evolution Of Digital Fashion And The Impact On Sustainability
Once described as idealistic, digital fashion has since evolved from possible to inevitable to official. In the advent of 2020, switching from the physical to digital mindset has never held such prevalence, for both the brand and the consumer. Enforced by Covid-19, businesses have exploited the digital experiments of 2019, graduating from the virtual playground to the lucrative realms of…
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Why Should We Choose Local Businesses?
Economic success and eco-consciousness have long been thought incompatible. But, thriving local industry suggests otherwise. Small-scale production and local supply chains cut emissions from global shipping and reduce waste from mass over-production, whilst supporting local manufacturers and boosting sub-economies. In the UK alone, small and medium sized enterprises are responsible for 60%…
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A Sustainable Future For Street Style
As fashion weeks across the world go digital and the industry begins to implement strategies for a necessary sustainable reset, we take a look at how street style will be affected by all this change and ask does street style have a sustainable future.
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