KeiSei Magazine
  • Fashion
    • Style
    • Ethical Talks
    • Editorials
  • Beauty
    • Skincare
    • Beauty Edit
  • Lifestyle
    • Wellbeing
    • Culture
    • Home
    • Guides
  • Inspiration
    • In Conversation With
    • The Climate Optimist
    • Editors Journal
    • Book Club
  • Shop
    • Fashion
      • Tops
      • Bottoms
      • Knitwear
      • Dresses & Jumpsuits
      • Outwear
      • Activewear
      • Jeans
    • Accessories
      • Bags
      • Hats & Bonnets
      • Scarves
      • Shoes
    • Beauty
      • Skincare
      • Hair
      • Body
      • Make-up
KeiSei Magazine
  • Fashion
    • Style
    • Ethical Talks
    • Editorials
  • Beauty
    • Skincare
    • Beauty Edit
  • Lifestyle
    • Wellbeing
    • Culture
    • Home
    • Guides
  • Inspiration
    • In Conversation With
    • The Climate Optimist
    • Editors Journal
    • Book Club
  • Shop
    • Fashion
      • Tops
      • Bottoms
      • Knitwear
      • Dresses & Jumpsuits
      • Outwear
      • Activewear
      • Jeans
    • Accessories
      • Bags
      • Hats & Bonnets
      • Scarves
      • Shoes
    • Beauty
      • Skincare
      • Hair
      • Body
      • Make-up
0

Wishlist

Please, add your first item to the wishlist

  • In Conversation With

Isabella Broden: Founder Of Oramai London & The Sustainable Pop-Up

  • 4 minute read

November 11, 2019

This week, we would like to introduce you to Isabella Broden, Isabella is the founder of one of our favourite brands, Oramai London. She is also the creator and curator of The Sustainable Pop-Up. Her insight and time spent in the fashion industry led her to pursue new ways to make the industry more sustainable, after witnessing the high levels of waste caused by the industry. 

She created Oramai London in 2018 featuring a mix of elegant and relaxed pieces, all made of 100% organic linen, and not long after the launch of her first business, she successfully launched The Sustainable Pop-Up, which opened its doors again yesterday 10th of November for a Christmas Edition in Notting Hill, London.

You moved from working for others in the fashion industry to working for yourself, to create a revolution against the “fast fashion” trend and then from founding your own brand to owning your own pop-up. How has that experience been?

Going against the stream is always difficult and especially when it’s against what you been working with and for the last 10 years. Everyone questioned why I was making it so difficult for myself – why not off-site production? Why using expensive materials? But for me it is exactly that that’s been my drive – to do something differently and something that at least I believe in.

Isabella in black Oramai Suit
Isabella in black Oramai Suit
Isabella in White Oramai Suit
Isabella in White Oramai Suit

You’ve begun a new wave and drawn attention to the fact that we ought to consider which materials our clothes are made from. What do you think about the future of the fashion industry now that a lot of awareness and attention is being brought to the issue of the industry being the second most polluting in the world?

 

At the moment, “sustainability” has become a trend. However what does sustainability really mean? Is it a real thing or marketing campaign? It’s in the consumers power to put the real pressure on the fashion world. Why is this garment sustainable? Is it because they are trying to reduce something? Is it a marketing scam?

I believe in a future where the consumer automatically questions – who made this garment? What is the material? Where does it come from? And with that we will not only bring awareness to the second most polluting industry in the world – we will change it.

There is a clear theme with each collection you put out for Oramai, can you share with us your source of inspiration?

 

I don’t believe in seasonal collections, since I believe in buying less but better. Each item is designed to be used in many different ways and I create a core collection that works as classics that I update every now and then with new color options. 

In addition to the core collection, I create small capsule collections throughout the year, produced in small quantities,  inspired by my travels. I love travelling, and embracing and supporting craftsmanship from all over the world.  

With the sustainable pop up you don’t just provide a shopping experience but also well-being events which include meditation and gong baths. Is this something you practice in your day to day life?

 

My personal voyage into a more sustainable lifestyle started two years ago when I launched Oramai. I believe our habit of consuming is mostly based on an unsatisfied ego. With The Sustainable Pop Up I don’t want to offer only a space where you encounter brands from around the world with a mission, but also an introduction to mindfulness and to sustainable living. Something I am working on myself, and I am continuously exploring new ways to achieve mindfulness. 

For the upcoming pop up I have teamed up with yogi2me’s founder Sara, her mission is to bring experienced yoga and wellness teachers to Londoner’s home. We have curated a list of ‘Introductory courses’ for different wellness events such as reiki, gong bath, etc. Each Tuesday during November and December.

Crystal Sound Healing at The Sustainable Pop-Up
Crystal Sound Healing at The Sustainable Pop-Up
Handbag Curated by Isabella for The Sustainable Pop-Up
Handbag Curated by Isabella for The Sustainable Pop-Up

 

How do you choose which brands to work with and what is your process of bringing them to life at the pop-up?

 

It’s all very organic. I believe in no coincidences and I keep on meeting all these amazing people that come into my life, either someone knows somebody, or even some seek me with some ideas and I love to mentor and support them.

 

What is it like when you get to meet your customers in person and interact with them?

 

The best, people get very excited about the atmosphere we have going on in the pop up, we always have a mezcal amores bar and tribal shamanic music sets playing.

For me its all about the connection I have with the customers, to tell them about the brands and the concept. In the end, fashion is supposed to make you a better person, to make you feel beautiful and strong. If you can do that knowing that the garment you are wearing is made with natural materials and with amazing craftsmanship, then that’s my mission completed right there.

 

What should we expect from your next Pop-Up Christmas Edition?

 

A wonderful festive celebration embracing the best craftsmanship and materials and loads of wellness events that hopefully will introduce you to a more sustainable life. 

 

Find The Sustainable Pop-Up Christmas Edition Shop at 170 Westbourne Grove, Notting Hill, London. From now until 10 January.  Find tickets here for all additional events (including Gong Baths, Meditation and Yoga). And if you would like to know our editor experience with her first Gong Bath, have a read here.

Esosa Noruwa

Esosa Noruwa

Esosa is a life and style blogger and advocate for modest fashion. She enjoys taking pictures and asking people questions on current topics and issues.

Esosa Noruwa

Previous Article
Beatie Wolfe with Polaroid by Hideko San
  • In Conversation With

Beatie Wolfe: Creating New Tangible Formats For Music

View Post
Next Article
  • In Conversation With

Anyango Mpinga: Founder of Free As A Human

View Post

KeiSei Weekly:

Sign-Up For A Weekly Dose Of Sustainable Lifestyle Inspiration

You May Also Like
The Ultimate Guide To Creating A Sustainable Home
View Post
  • Guides
  • Home

The Ultimate Guide To Creating A Sustainable Home

  • Cecilia Toro
  • April 6, 2022
A modern, minimalistic living room with muted, natural tones and modern furniture. Photographed by Nicole Franzen.
View Post
  • Home

We Need To Talk About Fast Homeware

  • Ellen Prizeman
  • April 6, 2022
Alicja Kwade, "Big Be-Hide", 2017. photo by Maija Toivanen:Helsinki Biennial⁣⁣
View Post
  • Culture

What Does Sustainability Mean For The Art World?

  • Eleonora Cerasoli
  • April 6, 2022
View Post
  • Home

How To Implement The Danish Principles Of Hygge

  • Raegan Rubin
  • April 6, 2022
living space
View Post
  • Home

Get Cosy For Autumn With These Sustainable Interior Trends

  • Sophie Weissensteiner
  • April 6, 2022
Intentional Shopping: How To Shop Mindfully On A High Street Budget
View Post
  • ETHICAL TALKS

Intentional Shopping: How To Shop Mindfully On A High Street Budget

  • Charlotte Hope-Shannon
  • January 11, 2022
bathroom
View Post
  • Home

How To Give Your Bathroom A Sustainable Makeover

  • Lily Corcoran
  • April 6, 2022
5 Tips for Dealing with Climate News
View Post
  • The Climate Optimist

Awareness Hurts & That’s OK, 5 Tips for Dealing with Climate News

  • Anne Therese Gennari
  • December 22, 2021

Comments are closed.

KeiSei Weekly

Sign-Up for more Inspiration on Sustainable Living and Style Direct to Your Inbox

⁠ 57 5
Want to be in on a secret? ⁠ 42 2
Skincare or hair care? ⁠ 36 2
Have you been invited to a Halloween party and need some inspiration? ⁠ 25 1
Are you making the most of the cocooning season? ⁠ 37 2
Have you tried rental fashion yet?⁠ 41 3
KeiSei Magazine
  • About
  • Advertise
  • Terms of service
  • Privacy policy
© 2020 KeiSei Magazine Ltd.

Input your search keywords and press Enter.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT