Ilia believes in skin that looks like skin and a radiance that comes to the skin naturally. With transparency as their guide and colour as the vehicle, Ilia challenges the conventions of clean beauty to create something radically new – through researched, potent formulas that protect and revive your skin.
With an ethos that hinges on a belief that not every natural makeup ingredient is good for the skin, nor is every synthetic bad, Ilia identifies with the term ‘Clean beauty’ which is where the two worlds collide—with conscious, carefully-selected ingredients, and no compromises.
Since Ilia was created in 2011, they have been continually working to push the boundaries of innovation, and the natural makeup industry, forward. Striving towards more sustainable packaging through the use of recycled aluminium, glass components, and responsibly sourced paper