July 20, 2020
Welcome to the #EthicalWardrobe challenge. We want to prove that by building an ethical wardrobe you don’t have to compromise on style. So, over the next few weeks, we will be inviting women who inspire us to take over KeiSei’s Style Edit and create 3 ethical outfits.
For our July latest edition of the #EthicalWardrobeChallenge, we are very excited to introduce you to the ocean advocate and blogger Laura, better know as Laura in Waterland. Strongly committed to diminishing her impact on the planet and cruelty towards animals, Laura’s passion for the ocean and underwater life came from her experience as a scuba diver.
We love the way Laura embodies sustainable living and how she uses her platform to raise awareness about climate change. By offering tips and genuine advice, she encourages her followers to live a more sustainable lifestyle. Laura has also been selected as an ambassador for the “5 Minute Beach Clean Up” foundation, which promotes collective action and education on tackling plastic pollution.
What does ethical fashion mean to you?
In today’s world, I believe it’s impossible for any brand to be truly ethical despite their best efforts. The impact of fashion on people and the planet people is one of the worst that exists.
For me, the most ethical clothing is the one that is already in my or my friend’s closet, or something second hand.
However, I do like to celebrate the ethical brands that create beautiful sustainable pieces while doing their best to lower their impact. If a brand is choosing the best possible materials and the best possible practices (labour, factories, chemicals, etc.), I am happy to consciously buy from them when I need something or if I truly fall in love with a piece.
Laura’s Look 1
I’m a denim lover but I know the many issues of creating denim clothing so I chose to buy my latest pair from the sustainable brand, Outland Denim.
I also love this shirt, which I wear weekly. I bought the undyed linen-cotton blend material
myself and found an independent Balinese tailor to sew it together with cotton thread and coconut buttons.
I love that besides the traceability of the material, I know exactly who made it and that there is zero plastic. One of the threads was coming apart so I returned to my tailor who fixed it free of charge in 5 minutes.
That is the best kind of fashion!
Shop Laura’s look
Laura’s Look 2
Last fast fashion purchase
The jeans are old from a fast fashion brand and I believe they was one of, if not the one, last fast fashion purchase I made.
Although, I have worn them weekly for 2,5 years straight and intend to keep doing so for as long as I can.
The top was one of the very few purchases of 2019. I did not need a t-shirt but when I saw it I fell in love with it. It’s by the vegan brand In the Soulshine and I must have worn it over 100 times by now.
Shop Laura’s look
Laura’s Look 3
Lastly, these jeans and shoes are over 10 and 5 years old respectfully.
They’re not from sustainable brands or a second hand purchase, but I have a lot to say about the knitwear! My dad bought this sweater with my mum on a mountain hiking holiday when they first met, making this knit much older than me.
It is by far my favourite piece of clothing even thought it’s slightly too big for me. My dad has always been very neat and tidy so the wool has aged very well and it keeps me warm and cozy.
I also get more compliments than I could have ever imagined when I wear it.
Shop Laura’s look
We hope you found inspiration from Laura’s looks. We fell in love with the way she celebrate her clothes and makes the most out of them. She is a total denim lover, as are we. If you resonated with her love for denim, check out our guide on how to shop for sustainable denim essentials that will last you for years to come.
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