June 25, 2020
Welcome to the #EthicalWardrobe challenge. We want to prove that by building an ethical wardrobe you don’t have to compromise on style. So, over the next few weeks, we will be inviting women who inspire us to take over KeiSei’s Style Edit and create 3 ethical outfits.
For our second #EthicalWardrobe Challenge, meet Emma Brown. Emma is a fashion stylist and blogger, born and raised in Hamburg where she still lives. Her timeless and effortlessly cool style is shared on her blog, along with beauty tips and lifestyle musings. We’ve found this conversation particularly relatable as she is still on her journey exploring how to be more sustainable within the fashion industry. Ever since discovering her impeccable IG grid, we’ve been big fans of hers and have loved having her take over our Style Edit this week.
What does ethical fashion mean to you?
Ethical fashion means to me a wave of freedom and doing things your own way. It’s not only about where your clothes came from, but also about how long they will stay in your wardrobe. Over the past few years I’ve changed how I consume: I used to buy seasonally and from every new collection, but now I consciously think about what I want, what is classic, and what will stay in my closet.
Being ethical means to me buying clothes that will last forever.
I’m still on a journey of exploring the world of ethical living and changing my mindset. If you start rethinking your fashion choices you will also start to analyse every other part of your life: food, day-to-day products and toxic people.