By Rebecca Hitchon
Starting a new year in the right way is vital for a positive mindset. It doesn’t matter whether that means getting active, having a social media detox or even carrying out some self-care. With 2021 looking to still be challenging, doing this stands you in good stead for a tidy mind.
For me, I feel ready to embrace a new year when I’ve re-evaluated my beauty routine. I ask myself what will make me feel good in the year ahead and also what isn’t working for me. Something I will particularly be thinking about for 2021 is how I can incorporate more natural beauty into my beauty routine. 2020 has seen numerous natural beauty trends became popular, that harness the natural power of the earth plus do us a lot of good. Let’s take a closer look at them.
Wildcrafted beauty is comprised of products that are made from sustainably sourced wildflowers and other foraged plant ingredients. The best thing about wildcrafted beauty ingredients, compared to farmed botanical ingredients, is that they are even more natural.
The process of farming botanical ingredients often includes chemicals that encourage the growth of the plants but dilute the properties that are so beneficial. Wildcrafted plants have been left to grow in their natural surroundings, in soil rich in nutrients that are transferred to the plants.
KeiSei’s pick: Josh Rosebrook
Los Angeles brand Josh Rosebrook uses scientifically proven skin, hair and scalp formulas, with pure plant and herb extracts. Founder Josh’s career as a hairdresser inspired him to seek natural products that he couldn’t find on the market.
Since then, he has expanded this mission to skincare, aiming to unearth the healing advantages of organic, wildcrafted and active plant ingredients that will also improve the natural benefits of other ingredients.
The natural beauty brand works closely with suppliers, as well as natural cosmetic chemists and herbalists, to ensure that practice is sustainable and that products are always effective.
Think slow fashion but for your beauty routine and you have a pretty good grasp of what slow beauty is. It’s about being mindful of your products to ensure that they are ethical and sustainable, in their ingredients and packaging. It is a responsible way of doing beauty, avoiding unnecessary consumption and waste and instead, opting for a more minimalist but effective natural beauty routine.
However, slow beauty is a natural beauty trend that also encourages a better sense of wellbeing in your lifestyle as a whole. For example, your diet, sleep routine, the way you use technology and self-care are all important.
KeiSei’s pick: LIHA Beauty
LIHA Beauty products reflect the brand’s 2 founders, with their blend of African heritage and British attitudes. The foundation of the natural beauty brand’s products are coconut oil and shea butter, two natural ingredients that are traditionally extracted and made into nourishing beauty recipes in Nigeria.
With a small collection of products, LIHA wants to share the importance of slow-living and wellness. They intertwine English aromatherapy methods and folk remedies with their botanical ingredients to do this.
There was a time when K-beauty or Korean beauty and its 10-step routine seemed like a must for good skin. Beauty lovers around the world started extending their beauty routines to combat every skincare need imaginable. But more recently, Scandinavian beauty has stolen the limelight due to its minimalist take on beauty, much like its interiors.
While clean beauty often refers to products that are free from toxic ingredients like parabens, Scandinavian clean beauty is about high quality and efficient natural beauty ingredients that are safe and sustainable.
KeiSei’s pick: Nuori
Whilst working for L’Oréal, Nuori’s founder Jasmi Bonnén noticed how longer shelf lives of products were becoming the industry standard. She did some research and discovered that active ingredients lose their efficiency just months after being blended into a formula. Plus, to achieve these long shelf lives, synthetic preservatives and additives must be used. Therefore, Nuori was born.
Freshly blended skincare is produced in small batches in Denmark every 12 weeks, using only naturally occurring active compounds like vitamins and amino acids.
By-product beauty uses ingredients that would otherwise go to waste to benefit our bodies. Food and drink ingredients that would normally be thrown away contain nutrients that can be utilised for natural beauty products.
People have been using by-products in their DIY homemade remedies for years, but it’s only now that the beauty industry is starting to realise the benefits of this on a larger scale. This is so much more than zero-waste, it is circular beauty and the prevention of post-consumer waste at its finest.
KeiSei’s pick: UpCircle
In 2016, UpCircle began with a goal of salvaging used coffee grounds and using them to produce sustainable skincare. Since then, the brand has grown massively, repurposing more than 250 tonnes of coffee grounds, as well as upcycling fruit stones and chai spices to help you achieve healthier skin.
Coffee grounds are full of antioxidants, fruit stone powders contain high levels of vitamin A, C and E and brewed chai spices are used for natural scents. The brand wants to demonstrate that the beauty industry can dramatically reduce waste, all while producing competitively priced and beneficial natural beauty products.
Which natural beauty trends will you take into 2021? Plus, don’t forget about vegan beauty as another natural, plant-based trend that will benefit you throughout the year.