By Raegan Rubin
Adapting to isolation means adapting your wardrobe.
Amidst Covid-19, lounging around has never been more in vogue. For the unprepared self-isolator however, we understand that a carefully curated wardrobe (ideal for work or wild nights out) may not measure up to this overtly relaxed lifestyle. Whether you have outgrown your oversized pyjama set, fancy a pair of new joggers or discovered that fabulous heels and tight jeans doesn’t necessarily translate into comfort, don’t worry- we’ve got you covered!
Listed below are our top ten sustainable lounge wear brands that will help you stock up on cozy slipper-socks and relax during isolation.
1. Thought
As thoughtful as its name suggests, Thought is a sustainable clothing brand which has considered and refined the clothing lifecycle and their affordable loungewear collection aligns ethics and style with comfort.
This straightforward brand prides itself on its no-nonsense attitude and abides by a manifesto of change, transparency and practicality. Ultimately, Thought aims to satisfy the eco-conscious consumer, as well as those working in its factories.
You can buy from Thought here.
2. &Daughter
&Daughter is an ethical knitwear brand which makes timeless pieces using 100% natural yarns. Exclusively produced in the UK & Ireland, &Daughter supports local craftsmanship and promotes a quality over quantity philosophy.
By making the welfare of farmers and weavers alike one of their top priorities, &daughter ensures that each purchase is mutually beneficial. Their minimal yet thoughtful lounge wear collection consists of ribbed over-sized ensembles and simple yet essential garments that make your isolation a sophisticated affair.
You can buy from &Daughter here.
3. Beaumont Organic
Another fabric focused brand, Beaumont Organic pairs its dedication to sustainable production with a contemporary aesthetic. This fluidity enables the brand to create luxury collections that are understated and sophisticated whilst exemplifying its environmental sentiments.
Beaumont Organic’s playful apparel has attracted a loyal consumer base which prides itself on wearing garments that are as ‘clean’ looking as they are manufactured.
You can buy from Beaumont Organic here.
4. Aiayu
Pronounced [ai-ya-yu] (meaning ‘soul’ in the indigenous Aymara language from Bolivia), the wellbeing clothing brand is as melodic as it sounds. Epitomising eco-conscious production, Aiayu’s luxury garments are made by local communities in Bolivia, India and Nepal; preserving ancient artisanal practice and creating a lasting relationship between maker and consumer.
Made to last and naturally coloured, Aiyu’s loungewear garments are sumptuously soft and classically simple.
You can buy from Aiayu here
5. The Nude Label
The Nude Label is a Spanish underwear brand founded on principle and purpose. Its straightforward persona means that it is selective in factory production and has chosen a local family-run factory in Valencia, Spain to make its quality-controlled garments.
This high maintenance philosophy is reflected in The Nude Label’s organically sourced apparel. Consisting of elasticated bras that stretch, the brand’s collections are easy to wear and provide comfort and support without the need of padding or wire. This brand is ideal for those who like to wear uncomplicated, liberating underwear beneath their lounging outfits.
You can buy from The Nude Label here.
6. People Tree
One of KeiSei’s favorite brands, People Tree is a much raved about, much loved brand whose lounge wear pieces are emblematic of its content and brand identity as a pioneer of sustainable Fair Trade fashion since 1991.
Highly meticulous when it comes to environmental responsibility, People Tree adopts a relaxed aesthetic which generates an uncomplicated and effortless feel.
You can buy from People Tree here.
7. Ecoalf
Ecoalf lives by a policy of transparency and promises to deliver both ethics and affordability respectively by creating clothing made entirely from recycled materials. Relaying that “there is no planet B,” Ecoalf’s sole focus is to change the linear cycle of fashion by working with the environment and collaborations.
From technologically innovative materials to 100% recycled packaging, Ecoalf’s garments are loose and chic as well as environmentally woke.
You can buy from Ecoalf here.
8. Jungle Folk
Chilled and loveable are two words which describe Jungle Folk. Originating from a love of Latin America and its beautiful landscapes and ancient aspects. The brand is the brainchild of designer Pauline Tries and family of urban and rural artisans.What resulted is an assortment of adorably funky garments made from organic cotton and printed with unique patterns.
You can buy from Jungle Folk here.
9. Toast
It is almost as easy to fall in love with Toast as it is to spend $200 on a load of their honey scented candles and engraved ceramics and as for lounge wear, their range of felted wool suede slippers and cashmere cardigans are guaranteed to deliver instant comfort.
This British brand advocates slow living by selling products which promote calmness and tranquility. Toast’s serene collections are made from 85% natural fibers, and are delightfully loose-fitting and sophisticated.
You can buy from Toast here.
10. Noctu
Inspired by Scandinavian design, Noctu exemplifies suave simplicity. With its minimalist aesthetic inspiring a timeless quality, Noctu manufactures cozy nightwear for the whole family and specialises in 100% organic cotton.
Founded by a sister duo in Bath, United Kingdom, the brand balances its advocacy for women empowerment with environmental sustainability. The loungewear consists of pastel kimonos, long drape nighties and striped pyjama sets.
You can buy from Noctu here.
Finding comfort in your daily attire
Investing in high quality cozy clothing is a soothing remedy for those who are struggling to adapt to isolation or finding themselves woefully absent of lounge wear. From crisp organic cotton trousers to thin woolen shirts, relaxed attire can bridge the gap between being at home and feeling ‘at home.’
If you crave more inspo’ on what to wear when in isolation, then check out our style edits page. Otherwise, order from your favorite listed brand and look forward to embarking on a novel or movie marathon in your new plush pyjama set.
Raegan Rubin
Raegan is an undergraduate currently studying fashion art direction in Florence. She is passionate about ethical fashion at KeiSei and when she isn't writing, enjoys listening to podcasts whilst cycling the streets of Italy like a quintessential tourist.
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